WEBVTT
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if I don't try, I'm not gonna get it, it's not gonna follow my lab.
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It's been like a, a mix of trial and error.
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There have been times where I've receded, I'm not so bold or I'm just like or I don't like this, or I think it's all okay overall.
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But it's like I don't want to miss opportunities and just from time I've learned, even working in the advertising industry, like those mouths don't get fed and they like people who are loud, like I've noticed in the workplace, like people who are like loud but on their stuff not loud, but they speak, they, they, they talk to people.
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They're not going into office just doing their work and then being going home like it's no, it's the people who are talking to you, you, you coming to bother you.
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I didn't do that at my last job but, like I've noticed, it's like you.
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There's, there's a way to move about life and it is being bold, that is being confident, even if you don't fully feel it, like I felt like in high school.
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I had to fake it until I made it.
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Hello, you're here with Maddox and Dwight.
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Hello, you're here with Maddox and Dwight.
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We're the Connections and Community guys for the love of creatives.
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Wow, that's a drawback.
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Today, our guest is Imani Black.
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Imani, welcome to the podcast.
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We're delighted to have you.
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Thank you, I'm happy to be here.
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Well, I'm going to, before we jump in and start really getting into the conversation, I'm going to turn the mic over to you for a minute and let you tell the audience a little bit about yourself, because you can do that better than I can do that.
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Just, you know, one or two minute overview of who you are and what you're about.
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Yeah, of course.
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So my name is Imani Black.
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I'm originally from North Carolina, but I moved out here to go to school at the University of North Texas over what?
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2013.
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So I've been out here ever since.
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I've always wanted to move to Dallas.
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I had big dreams.
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So, like everyone in my high school, they knew that I was moving to Dallas and was going to make something for myself.
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Because I told them I was.
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And just over time, like that is truly transformed into that.
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So graduated from UNT, majored in advertising, worked in the advertising industry, learned a lot because I started out as a secretary.
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So I was making coffee, doing inventory planning, events and things like that A lot of the admin work.
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And I remember just being so unhappy with my role in that because I'm like, I majored in advertising, I have internships, I lead like I'm a leader, like I do a lot of big things.
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So why am I making coffee?
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It was a very sore subject for me back then, but when I look back, it really helps me because, being that I was so driven, I decided to create my own projects.
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So from there, I created a documentary titled Day with Dallas, which is where I followed the life of a couple of creatives for over almost a year the life of a couple creatives for over almost a year.
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And then I had a celebration at Trinity Cider where we just celebrated the release party of everything and the closing of the actual documentary filming and everything that was fun.
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That was in 2019.
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And then, as well from that point, I had already had an ongoing photography series called the Black Series, where I put out a photography project every year from 2017 onward to 2021 under that title and from there, like it's just helped me build a portfolio of work.
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And then now, where I am in my career, is where I was doing all that work for myself free in my career, is where I was doing all that work for myself free.
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I literally only have like one photography client per year at that point and it was only it was less than a hundred dollar gig to now.
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To now I'm, I have so many clients, repeat clients as well and I'm living out my dreams here in Dallas.
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So it's been amazing.
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I've been on a billboard in Deep Ellum.
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I've won an advertising award without having worked in an agency since 2019.
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And I got the award in 2022.
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So it was amazing and just so much has happened and I'm so proud and thankful for Dallas just embracing me.
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So I'm here.
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I love being out here.
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I'm also oh sorry, forgot about how we even met as well is.
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I'm a curator, so I curate art shows.
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I started out curating my own art show in 2019, was doing that every year until about 2022.
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I got the opportunity to curate in Deep Ellum and from there that was a community show.
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So it was more than myself, and the reason why I did that is because the walls were so big at the coffee shop that I was hearing at.
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I was like I'm just a young professional.
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I don't have the money to fill up these walls with my art because I would need huge prints, so I thought of opening up to the community so that everyone else can have a chance.
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So I had one piece in the show, but there were 11 artists, including myself, in the show, and then that's what kind of led me to getting the banner in Deep Ellum and then just leading to me curating another art show this year called Cyber Dallas, where I had a lot of artists that were amazing, and this is like the futuristic, sci-fi view of Dallas from a vision I've have from a previous project and just had the opportunity to make that happen in downtown Dallas.
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And yeah, I do a lot of community work and I love Dallas and I really show that through my creativity and providing opportunities for others.
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Beautiful Wow, you've done a lot.
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Beautiful Wow, you've done a lot.
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That's amazing.
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It was Women in Business I believe Something of that nature was the title of it, and you spoke so eloquently and had achieved so much in such a short period of time.
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It just kind of wowed me and I thought you know what an interesting story.
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And I think there are people out there that would gain value from hearing this.
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So I kind of want to go back and do.
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I mean, you mentioned a few dates and we don't normally do this, but I got a little message, an intuitive message, just a little few minutes ago that said really work on the timeline here, because I think it's important to your story.
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Because I think it's important to your story, so you graduated from high school and came in 2013 to Dallas.
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Yes, yeah 17.
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Okay, so let's go from there and go a little slower and break it down, because you've really done a lot.
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And I want to kind of talk about the mindset behind some of it, because you said everybody in my high school knew that I was moving to Dallas.
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I had big plans, so let's start even back there.
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When did you know what you wanted to do?
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How old were you when you went?
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Yep, I'm going to do this and I'm going to do it in Dallas.
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And you begin to tell people where did it all start?
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I would say it started in about 2010.
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So my dad is actually in the Army and he got stationed.
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We were stationed in Fayetteville Well, it's Fort Bragg, but Fayetteville is the military town and so he got stationed out here in Fort Hood at Killeen.
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And I grew up in a small town.
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My high school was very small.
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It was a class or it was 300 students total, and then my graduating class by senior year was only 40, actually 38.
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And two of them were boys.
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So it was a very small school, very tight knit, and my dad had moved out here in 2010.
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He was stationed in Fort Hood and I was like, oh, I'm leaving this, I'm going to a big high school in Texas, I'm determined to be a cheerleader, I'm going to be somebody like, I'm going to do all these things.
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And we ended up, I ended up not moving, he ended up just moving, but me and my mom we stayed back home in Fayetteville because eventually they moved back anyways.
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But yeah, it started from there and that's when, like, the big spark came for me to go to school in Texas, because, you know, I wanted to go to high school here.
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It didn't happen, but then it was like, oh, I can go to college here and I have the GI Bill, so I can go to school anywhere for free, basically as long as it was public and it was a saving grace overall.
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Now that I've heard the pricing I don't even know what college costs still, but just knowing how people have loans and everything, I'm like whoa.
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They have big loans that take a lifetime to pay off.
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Yeah, my mom, she's like 54.
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She just paid off her student loans and that's from like what 90s something.
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So yeah.
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Yeah, you know it's funny.
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It's a small world.
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I grew up in a town that was only 20 miles from Killeen.
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Really what's the name of your town, temple Temple.
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I passed through Temple to go to Austin, right, isn't that?
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on the list Yep, and there's the Buc-ee's right there.
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Yep yes.
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Yeah, I know Temple just a little bit.
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I've been gone for a very, very long time, but yes, that's where I grew up.
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So what was it initially?
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I know you're very much into photography, but back in 2010, when you started to have these plans, was it photography then?
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It was actually so.
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I've been doing photography all my life.
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My cameras they always I mean my cameras.
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My parents, they always bought me like cameras or I would like get some type of money from like a Christmas, birthday gift allowance or something and I would buy a camera.
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So I would say photography when I was about 11 years old I think that's sixth grade, I think it was about middle school that's when photography really started becoming a big interest of mine.
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Um, I bought this gigantic it's gigantic now, but it was a camera, um, a Canon and all that.
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That was the first camera I remember purchasing.
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Actually, my parents got it for me, yeah, but yeah, it's always been a thing.
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And then when I have the opportunity to think bigger, because like I can go to school anywhere, I was like, where should I go?
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And my parents, they, we, we visited Texas so much growing up, so it was like I came out here for almost every summer or winter break, on and off, it depends on the year, but we would come out here a lot because my parents, they met out here.
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I was actually born here, but we moved when I was like one, before I turned two years old, so that's why I call North Carolina home because I was raised out there but we would visit here often because we have family here.
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So you know, they kind of encouraged me to think about Texas.
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They were like Dallas is where it's at, we want to move back to Dallas.
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My mom, she went to UTA and they met out there.
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My parents met out there.
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So she's like we're going back to Dallas and you know, there were so many times we said we were moving back to the DFW area or even just Texas in general, and it never happened.
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So it was kind of embarrassing with, like, my classmates and stuff Cause it's like I've been talking about I'm moving to Texas all this time, all these years of college not college of high school and I never moved, was at the same high school for four years so but when it was time to start looking at colleges and so forth, I actually really wanted to go to the University of Houston.
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I really liked the program.
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I really had these dreams of being a photographer, so I was going to go to their.
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They have a photography program.
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So I was like I want to go do that down there.
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And Houston is bigger than Dallas.
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I was like I want to go to the biggest city.
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So that was just my mindset back then.
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My parents, they kind of they were like you're not going to Houston.
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Basically they saved you from the humidity.
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They did, but I'm from the East Coast, I'm used to the humidity, but they were like you're not going to Houston, like we're paying for your school, we're not letting you go there.
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So that's a no, but you can look somewhere else.
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So I looked all over the country.
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I looked at California they were like no.
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I looked at New York they were like no.
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And then I was like you know what?
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Let me look at UNT.
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They have a really good journalism program, and I thought I wanted to do like journalism.
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Um and cause I was like, oh, I can do photography still, because photographers are in journalism.
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So it was like I was kind of weaving my mind around that.
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It's funny, though.
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When I applied for school, I was like, oh, I really want to get in because I'm an out-of-state student, so let me just say I'm going to go in for biology.
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So I applied to UNC saying I was going to go into biology, didn't do that.
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As soon as we got to freshman orientation, I switched to marketing, and marketing kicked my butt.
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This is creeping into 2013, 2014 territory.
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Marketing had kicked my butt.
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When I got to UNT, I failed my class.
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I failed accounting twice, and then I failed another class, like, yeah, it just wasn't it for me.
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But during that time I learned about advertising.
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So when I was like, finally, like hey, I have to make a change.
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I learned about advertising when I went to go speak to, when I spoke to an academic advisor and they recommended advertising, I was like, oh, I could do a lot with this.
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Like you mean?
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I mean I love pop culture.
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Like my identity back then was pop culture warrior and I love like media takeout, and I love like media takeout TMZ, vh1.
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Like when they used to actually have real substance on those.
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Well, it wasn't substance, it was junk.
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Looking back, but I always joke that MTV raised me.
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So, like I loved watching TV growing up.
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I knew all the celebrity gossip.
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I just, yeah, I was a pop culture girly, for sure, and advertising goes hand in hand with that, like I learned.
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And so during that time as well, I was always wanting a camera.
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I didn't have a camera, I had a little camera but it was cheap.
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And then I just mostly started filming and doing photos and videos on my iPhone, so that's what I was using to produce things.
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And then we had Instagram at that point as well, and VSCO.
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So I was, or what do they call it?
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They call it VSCO.
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I call it VSCO, but it's like a platform, kind of like Instagram too, and so I would just put out the photography and video videography aspect of like my interest, cause those are my interests.
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And then in 2016, I it was my birthday, my 21st birthday my mom got me a nice camera, like I had got, gave my brother my old camera, a little cheap camera, and I was like I really want to start doing YouTube.
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I really want to do photography, like I've.
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I said this is 2015.
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I've been begging my parents for a year to get, for a long time to get me a camera.
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So they, finally my mom.
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She got me a camera for my 21st birthday and, um, from there I said, oh, that's a blow up, like all I needed was a camera, and from there I put out my first photography project.
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It was called the black series and from there I put out my first photography project.
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It was called the Black Series.
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I released that right after graduating from UNT.
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So in June 2017, I released it, but I started in May.
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So I went around town photographing my favorite places in Denton and then I photographed my friends cool pictures of them.
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They were my models and I vowed to do from that point, to do every year as long as I saw it made sense for me.
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So I didn't end up doing it for five years, but that was my idea, like give me a camera and I'm going to make it.
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I'm going to make something and I sure have.
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Yeah.
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It sounds like a whirlwind, and there's definitely some.
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You had the support of your family and a lot of things that helped you along the way, but were there any any setbacks or challenges?
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Oh yeah, I almost like my parents.
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They are very into school, like we have to to go.
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I had no choice but to go to college.
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So when, uh, I got there, I wasn't doing the best as far as like school, like I just it was about the second semester.
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I want to say first semester I was fine because I didn't really know anyone.
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So I was definitely in school focused.
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Well, I'm not gonna lie, I'm, I'm a good student kind of.
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Not really something I had to grow into learning how to be a good student because it was my first time at school and on my own and the discipline and being organized and so forth.
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Um, I used to fall asleep in class like I was like I'm, I'm gonna be front and in class I need to sit at the front and center.
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I would sit front and center and fall asleep in class.
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I know it's so silly, but I was confident.
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But the vision was there, but it was just wasn't fully there.
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But I had to figure that out and my scariest thing for me was my parents taking me, making me move back to North Carolina.
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That was like the scariest thing to me, my freshman year when I first moved out here, and so what I did was I ended up just Photoshopping my grades.
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I would be like my mom they used to ask me for like proof of my, like transcript or whatever my grades for the semester and I would literally Photoshop, photoshop.
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I'm like I'm not moving back home.
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So to me, like that was like it was a struggle, like navigating, like hey, I'm not going back home, I hate that.
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I have to be devious or what is the word?
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Deceitful, deceitful to stay, but it's like I'm not going back and that was.
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And then once I actually failed those accounting classes that was my sophomore year failed, had to fail, and all that, and so, or I had to go, I failed, and so with that it was kind of scary because I was also going to lose my funding for school through the military because my grades weren't up to par and things like that.
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So I would say that was like one of the first real setbacks I remember.
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That were that was very impactful, where it was like sink or swim for me because I felt like going back home to North Carolina was like the worst thing.
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So I'm like, oh no, I've been talking about this all high school.
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I've been taught all this crap.
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I didn't stop talking to all these people from high school.
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I have to make it work.
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Like I can't go back home, like I'm not, I'm not going back home.
00:19:26.791 --> 00:19:30.267
And yeah, I had to swim and that's what I did.
00:19:30.267 --> 00:19:37.132
I ended up changing my major and that that really helped me, because after I changed my major I soared Like I was.
00:19:37.132 --> 00:19:39.563
Advertising was definitely the way for me.
00:19:40.484 --> 00:19:46.575
Well, it's good that you were able to turn it around Like you definitely had a recovery, but what do you carry with you?
00:19:52.913 --> 00:19:54.140
Like how does that inform how you move through life?
00:19:54.140 --> 00:19:59.070
Now I feel like it's encouraged me to stay motivated and do what I have to do to get to where I want to be.
00:19:59.070 --> 00:20:15.146
Fortunately, nothing's really where I have to be deceitful, but I feel like changing your, photoshopping your grades is not that's not the worst thing in the world, but I would say like just having the mindset of if I really want something, I really have to work towards it.
00:20:15.146 --> 00:20:20.010
And you know I was so distracted, like trying to.
00:20:20.010 --> 00:20:24.086
I had a boyfriend at one point and it was just a distraction for me.
00:20:24.086 --> 00:20:31.505
I was just trying to be a lot of things when I needed to really just be a student and focus on myself.
00:20:31.545 --> 00:20:47.190
So I've noticed when I, when I'm like, when I feel like I'm distracted or I'm doing too many things at once or just something isn't fit or working in my favor or where I really want to go, I now, over a year this has been.
00:20:47.190 --> 00:20:52.729
This was like that was the first time that kind of situation ever happened to me, but it's happened so many times and I realized that's life.
00:20:52.729 --> 00:21:05.682
So it's like um, so now I have a really good uh, I'm really good, balanced and understanding, like what is true for me and I have to make these changes.
00:21:05.682 --> 00:21:17.846
So I'm willing to do anything, not do anything, but I'm willing to start, cut everything off, to start over, just be by myself, figure it out, so that I can get to where I want to be and just make those changes.
00:21:19.631 --> 00:21:20.252
That's awesome.
00:21:21.340 --> 00:21:23.388
So here's the million million dollar question.
00:21:23.388 --> 00:21:28.011
All these years later, do your parents know about the photoshopped grades?
00:21:31.945 --> 00:21:33.448
no, I don't remember.
00:21:33.448 --> 00:21:34.990
I feel like I have brought it up.
00:21:34.990 --> 00:21:38.922
I think they do, because my mom, we had a heart-to-heart one time.
00:21:38.922 --> 00:21:51.525
Um, I think it was in 2016, 17, maybe I hadn't graduated yet, but I was like, yeah, by the way, I had to change my major and here's why I had to change my major because I was failing and all that.
00:21:51.586 --> 00:21:52.929
So I think I told her later.
00:21:52.929 --> 00:21:54.292
So, yeah, it's not a secret.
00:21:54.292 --> 00:22:00.669
I have a really good relationship with my parents and so, yeah, they're like my best friends, so I'm pretty honest with them.
00:22:01.971 --> 00:22:02.632
That's awesome.
00:22:02.632 --> 00:22:03.633
Well, I was just thinking.
00:22:03.633 --> 00:22:05.355
Well, I wonder if they're going to hear this.
00:22:07.779 --> 00:22:10.910
Yeah, they're very, I will say they let me be myself.
00:22:10.910 --> 00:22:16.710
So not that they're free spirited, they're not, they're traditional in a lot of ways, but they let me be me.
00:22:16.710 --> 00:22:24.594
So they know that I'm a go-getter and they knew I did not want to come back home and that it felt like a failure for me to come back home.