June 9, 2025

#026: Passion Over Stability: Sara Baumann's Journey to Creative Entrepreneurship

#026: Passion Over Stability: Sara Baumann's Journey to Creative Entrepreneurship

Sara Sparky Baumann's creative journey demolishes the myth that artists must struggle financially. Born into a family of artists but pushed toward traditional careers by her Iranian mother, Sara pursued occupational therapy while nurturing her art on the side. The pandemic became a turning point—witnessing life’s fragility in healthcare settings sparked her resolve to follow what truly fulfilled her.

What sets Sara apart isn’t just talent—it’s her entrepreneurial mindset. She’s built a thriving career by mastering business fundamentals. From founding the Women and Weapons community that raised over $170K for the Malala Fund to diversifying her income through painting, murals, and commercial work, she proves artists can adapt to economic shifts without sacrificing integrity.

"You can't rely on anybody else to come save you," Sara says. This philosophy fuels her drive to build multiple income streams, use platforms like LinkedIn for growth, and embrace tech other artists resist. Her art, depicting powerful women, boldly challenges outdated narratives.

Sara also values true community over superficial networking, preferring “kooky, weird misfits” to socialites. This authenticity has helped her build global relationships with artists and collectors while staying rooted in her vision.

For creatives torn between passion and practicality, Sara offers this: there’s no one right path. Whether keeping a stable job or going all in, the key is to choose intentionally and adapt. With business savvy, community, and heart, your creativity can be your livelihood.

Sara's Profile

This is Maddox & Dwight!  More than anything, we want to connect and communicate with you.  We don't want to think of you as listeners.  We want to think of you as community.  So, scroll to the bottom of the show notes and click the SUBSCRIBE link.  Thank you!

Thank you for listening to the For the Love of Creatives Podcast . If you are enjoying the podcast, please scroll to the bottom of the show notes and Rate & Review us.  We would SO appreciate it.

Support the show

Become a SUBSCRIBER to Get Notified of New Episodes

Want to be a Featured Guest ?

For the Love of Creatives Community

For the Love of Creatives Podcast

Facebook

Instagram

YouTube

LinkedIn

Rate and Review the Podcast on Apple or Spotify

00:57 - Making Your Own Opportunities

01:40 - Meeting Sarah Sparky Bauman

03:24 - From Healthcare to Full-Time Artist

07:13 - AI's Role in the Future

11:02 - Building the Women in Weapons Community

20:37 - Finding Authentic Community Connections

34:13 - The Reality of Creative Entrepreneurship

49:01 - Business Savvy for Artists

53:41 - Rapid-Fire Questions

WEBVTT

00:00:11.073 --> 00:00:13.555
You can't rely on anybody else to come save you.

00:00:13.555 --> 00:00:16.890
You can't rely on anybody else to open up the door and give you an opportunity.

00:00:16.890 --> 00:00:27.250
You oftentimes have to ask for those opportunities, which, I'll be honest, is one of the things that I struggle with, because I always hear my mom's voice in my ear saying Sarah, that is inappropriate.

00:00:27.250 --> 00:00:28.591
It is disrespectful.

00:00:28.591 --> 00:00:29.713
You should not do that.

00:00:30.879 --> 00:00:41.844
Whereas, in reality, there's oftentimes a way to broach things respectfully whilst still putting yourself out there, and so you know you have to make your own opportunities, you have to go out and network.

00:00:53.914 --> 00:00:58.923
Hello and welcome to another edition of For the Love of Creatives podcast.

00:00:58.923 --> 00:01:10.286
I am your host, dwight, joined by the other Connections and Community, guy Maddox, and today our featured guest is Sarah Sparky Bauman.

00:01:10.286 --> 00:01:11.347
Welcome, sarah.

00:01:11.789 --> 00:01:14.453
Hello guys, thank you so much for having me on.

00:01:15.400 --> 00:01:17.024
It's so great to have you here.

00:01:17.024 --> 00:01:18.647
I've been looking forward to this.

00:01:19.188 --> 00:01:21.822
Me too, especially after I got to see you guys.

00:01:21.822 --> 00:01:22.844
Uh, you know a little bit.

00:01:22.844 --> 00:01:25.451
It was nice to finally get this going.

00:01:26.421 --> 00:01:31.632
Yeah, I was really delighted that we just met you guys at Matthew's Halloween party.

00:01:31.632 --> 00:01:32.965
That was a lot of fun.

00:01:32.965 --> 00:01:37.150
I got to have a little more conversation with him than I did you.

00:01:37.150 --> 00:01:41.230
A lot of going on and a lot of noise, but it was still a lovely meeting.

00:01:41.831 --> 00:01:42.593
Yes, definitely.

00:01:42.593 --> 00:01:48.084
Well, you've seen me at a few events now and how ADD I get, so the struggle is real.

00:01:48.084 --> 00:01:50.469
But now I'm seated, there's one line of focus.

00:01:50.469 --> 00:01:52.221
You've got my full attention.

00:01:52.221 --> 00:01:54.266
I will be entirely present.

00:01:54.828 --> 00:01:58.040
You know, if you have a squirrel moment, we can reel you back in.

00:01:58.561 --> 00:01:59.962
I am the queen of squirrel moments.

00:01:59.962 --> 00:02:01.965
I will tell you that much.

00:02:03.027 --> 00:02:10.855
Well, let's direct our focus to making sure that we give you a proper introduction to our listeners.

00:02:10.855 --> 00:02:17.612
And you have an incredible story, but what is the way that you would encapsulate it?

00:02:19.282 --> 00:02:21.108
My story or a little bit about me.

00:02:22.782 --> 00:02:24.306
Just a little bit about you, to start.

00:02:25.469 --> 00:02:26.693
So my name is Sarah Bauman.

00:02:26.693 --> 00:02:36.286
As you guys mentioned, I've been an artist at heart my entire life.

00:02:36.286 --> 00:02:37.790
My DNA is all artists, from my mom's side, from my dad's side.

00:02:37.790 --> 00:02:39.576
It's just kind of naturally ingrained within me.

00:02:39.576 --> 00:03:14.086
I instead got a degree in occupational therapy, which is healthcare, and as of about 2021, 2022, I transitioned entirely out of healthcare and entirely into art, whereas prior to I was doing both part-time, I'm sorry, one full-time, one part-time and this has become my entire passion, you know, not just being an artist, but also being an artist who tries to champion good and does well for the community, but also, hopefully, inspires others to try and figure out ways to turn their passions into their daily lives as well.

00:03:14.086 --> 00:03:17.193
So that's a little bit about me in a nutshell.

00:03:18.200 --> 00:03:23.419
And there's so many different directions that can go, and that's fabulous, it's beautiful.

00:03:23.419 --> 00:03:30.060
First of all, I want to acknowledge that, for anyone listening, you have shown that it is possible.

00:03:30.060 --> 00:03:31.282
You, you can.

00:03:31.282 --> 00:03:33.606
You can do that thing.

00:03:33.606 --> 00:03:46.670
That is what it is that drives you and have it be your, your primary driver, the primary thing that gets you out of bed in the morning and that sustains you and feeds your family and allows you to give back.

00:03:47.560 --> 00:03:55.973
Yes, and I will say too, you know, there is no shame, no qualms at all with, you know, maintaining your passion, whatever it is.

00:03:55.973 --> 00:04:03.560
You know, say you're an artist or whatever, and also maintaining something that that gives you like fiscal security on the side as well.

00:04:03.560 --> 00:04:05.127
There is absolutely no qualms with that.

00:04:05.127 --> 00:04:17.690
I just saw a friend of ours, minji, speak at the Aloft Hotel about a week ago, and one of the things that she was actually kind of telling people is don't quit your full-time job when you are wanting to transition to being an artist.

00:04:17.690 --> 00:04:19.567
And I don't disagree with that at all.

00:04:19.567 --> 00:04:31.752
I actually completely agree with it, because sometimes that fiscal pressure of having to bring in that income is very, very overwhelming and can oftentimes become so burdensome that you burn out.

00:04:31.752 --> 00:04:36.295
So, yes, you can absolutely bring your passion into your full-time career.

00:04:36.295 --> 00:04:44.103
That's totally doable with enough knowledge and work and so on, but there's also nothing wrong with maintaining a career.

00:04:44.103 --> 00:04:45.148
That's a little bit more.

00:04:45.148 --> 00:04:48.906
You know, expected what, what's to be coming.

00:04:49.990 --> 00:04:55.853
You know, I think we have a tendency, as human beings to think in terms of either or, and it really can be an.

00:04:55.853 --> 00:05:07.502
And, you know, we recently interviewed a gentleman who shared with us that he he had determined he wanted two passions, two purposes, that he didn't want to just pick one.

00:05:07.502 --> 00:05:19.853
And he has a full-time job with a corporation that he absolutely loves, and then he is an actor and not, you know, like the actor that you know waits tables.

00:05:19.853 --> 00:05:28.649
He really has jobs, he's actively acting and passionate about that and doesn't sound like he would want to give either one of them up.

00:05:28.649 --> 00:05:32.875
And I thought that was really cool, because we don't think in terms of and.

00:05:33.636 --> 00:05:51.980
Yes, yeah, no 100%, and I do think you see that more often than not, especially nowadays, I think people that are like millennial and lower have a tendency to operate multiple careers at one time, as opposed to the generations above us, which had a tendency to kind of silo into one career.

00:05:51.980 --> 00:05:57.052
I think now it's very natural to have like two, three jobs at one point in time.

00:05:57.052 --> 00:06:21.932
And don't get me wrong, I love science, I love health care, I love helping people, I love healthcare, I love helping people.

00:06:21.932 --> 00:06:35.637
I was just incredibly upset by and no longer believing had everything to do with the fact that I felt like a lot of the health care systems were not appropriately managing the way that patients should be cared for and or health care health care practitioners.

00:06:35.637 --> 00:06:48.634
So I have a love and passion for both things, both art and science, and I would probably still be pursuing both, you know, had it not been the health care system that we're currently, you know, within.

00:06:49.740 --> 00:06:51.848
You did what you had to do to take care of yourself.

00:06:51.848 --> 00:06:52.790
I applaud that.

00:06:52.790 --> 00:06:56.009
I want to comment on something you said a minute ago.

00:06:56.009 --> 00:07:03.180
You know the previous generations having you know one thing that they did I'm a boomer.

00:07:03.180 --> 00:07:17.244
You know One thing that they did I'm a boomer, you know, and I had a 40-year career as a hairdresser and makeup artist, but throughout most of that career I had a variety of different side hustles that I did.

00:07:17.244 --> 00:07:28.108
There was always a side hustle because I just wanted that extra challenge and stimulation and variety.

00:07:28.288 --> 00:07:34.329
You know, I wanted something that broke up the monotony of doing the same thing all day, every day.

00:07:34.889 --> 00:07:35.670
Right yeah.

00:07:35.990 --> 00:07:39.870
I think I was maybe an exception, because I don't think a lot of boomers are like that.

00:07:40.591 --> 00:07:42.531
Yeah, yeah, well, I think that's very true.

00:07:42.572 --> 00:07:44.892
I think that there's always going to be exceptions, Right?

00:07:44.952 --> 00:07:56.315
I think that you're also going to find that there's a lot of people that are within my age group and younger who prefer to just have one career, just have one stable career and not have any side hustles or anything, an or or.

00:07:56.456 --> 00:07:58.497
It can be an and and sort of situation.

00:07:58.497 --> 00:08:24.954
But I think nowadays, you know, for at least us younger populations, I think industry has significantly changed, whereas once you know, many moons ago, a lot of companies, they wanted to hold on to their employees, right, they wanted to have loyal employees and maintain them for as long as possible.

00:08:24.954 --> 00:08:27.394
They wanted to have loyal employees and maintain them for as long as possible.

00:08:27.394 --> 00:08:59.610
And I think that that has significantly evolved over the last probably two decades or so, where you're seeing more and more layoffs and more and more turn and burn of employees because a lot of industries are recognizing that they can get rid of a sect of employees and hire in a new sect of employees for even less pay than what they were paying the previous cohort, and I think that's been a massive catalyst, not only for so many of us younger people wanting to now have multiple side hustles, but also for fewer and fewer people really having trust in corporations and industries, in particular, working for them.

00:09:00.779 --> 00:09:01.663
It's kind of sad.

00:09:01.663 --> 00:09:03.129
People have become disposable.

00:09:19.073 --> 00:09:40.381
People have become disposable, those decisions right, which is interesting, especially in the age of AI, because we're going to be seeing more and more focus in a lot of these corporations and industries on efficiency and less on human care, which is something that I think will be intriguing to watch play out over the next several years.

00:09:40.381 --> 00:09:52.691
But my assumption is that probably more and more people my age and younger are going to be seeking out entrepreneurial roles as opposed to roles within corporations.

00:09:52.691 --> 00:09:53.613
As a result of that.

00:09:55.280 --> 00:09:56.162
I concur.

00:09:57.745 --> 00:10:25.431
Yeah, I think there's definitely going to be a flavor of there being the AI only version of things that are cheap and fast and readily available, and there's also going to be that branch of any services that's going to come from allowing AI and a human to collaborate to elevate things.

00:10:26.131 --> 00:10:45.868
Absolutely, and I think it's funny that you say that, because you know now, a lot of times, whenever you get onto a website and you need assistance, there's an AI chatbot right, and a lot of times you'll utilize that AI chatbot and you are thinking to yourself and I will say this kind of on my husband's behalf who's might I say, like the biggest proponent of AI?

00:10:45.908 --> 00:10:52.972
He's an AI guru, but even he is like this is garbage by comparison to an actual human being.

00:10:52.972 --> 00:11:06.842
And I think that one of the things that we the pendulum has a tendency to swing very far to the right and then, opposingly, very far to the left, whereas oftentimes what we find is that the best outcomes happen in the middle.

00:11:06.842 --> 00:11:38.124
And whenever I say that, what I mean is right now, we have a lot of brand new AI rollout and I think that the pendulum is swinging hard to the right, where we're trying to replace a lot of human jobs with AI, when in reality, I think probably the middle of utilizing humans with the efficiency of AI is going to be where we find our sweet spot, and it's going to take a little while for, I think, both humans, corporations, people from all walks of life to kind of figure that out and recognize that that's going to be where our sweet spot is.

00:11:39.105 --> 00:11:39.667
Definitely.

00:11:41.331 --> 00:11:41.912
Go ahead Dwight.

00:11:42.774 --> 00:11:43.274
Go ahead, dwight.

00:11:43.274 --> 00:12:02.707
We had a real-world experience of getting to see the worst way that AI and automation could impact just a normal everyday experience.

00:12:02.707 --> 00:12:09.245
We ordered something from Amazon and it was like a dental device or something and the way that it worked out.

00:12:09.245 --> 00:12:28.557
You know, I'm filling in the blanks with what I think happened at the warehouse, but a machine thought that it packed the ordered item into the package and it got loaded into a truck and it was delivered at Amazon speed to the front door.

00:12:28.557 --> 00:12:37.504
Well, the thing is, something happened to where that handoff of the machine putting the item in the package didn't actually happen.

00:12:37.504 --> 00:12:41.712
So we got an empty package that was placed on our doorstep.

00:12:41.712 --> 00:12:47.451
That was placed on our doorstep and then we had to engage with the AI help to go through.

00:12:47.451 --> 00:12:50.548
You know you only have the option that they expect.

00:12:50.548 --> 00:12:52.625
Oh, so you want to return this?

00:12:52.625 --> 00:12:52.947
Item.

00:12:53.320 --> 00:12:58.145
It's like, well, no, it was delivered, but it didn't actually happen.

00:12:58.145 --> 00:13:12.028
So after several rounds of going with the bot, I finally was able to chat with a human and explain like none of the all the options you have are not exactly what's happening.

00:13:12.028 --> 00:13:13.913
We just want what we ordered.

00:13:13.913 --> 00:13:16.567
We don't want to return the empty envelope.

00:13:16.567 --> 00:13:20.379
We just want you to send what we actually paid for in the first place.

00:13:20.821 --> 00:13:21.381
It's so funny.

00:13:21.381 --> 00:13:28.009
That's literally exact same thing has happened to me too, so I completely understand what you guys experienced.

00:13:28.871 --> 00:13:32.155
Yeah, I love AI, but I think I'm using it a lot.

00:13:32.155 --> 00:13:36.767
But I think that you have to use it very intentionally.

00:13:36.767 --> 00:13:39.471
It can't replace us.

00:13:39.471 --> 00:13:43.826
It can't do all the things I don't want it to do.

00:13:43.826 --> 00:13:45.331
I don't want it to replace me.

00:13:45.331 --> 00:13:47.457
I don't want it to write all my stuff.

00:13:47.457 --> 00:13:48.120
Right.

00:13:48.279 --> 00:13:58.417
But I do think it's great, for I write my stuff and then I run it by you know, my little partner AI and say you know, what am I missing here?

00:13:58.417 --> 00:13:59.839
What could be a little better?

00:13:59.839 --> 00:14:06.831
Right, right, and it's little tweaks that really do improve my writing, but it's still like my writing.

00:14:07.293 --> 00:14:13.332
Right, right, and I will counter that by saying I think that it absolutely could replace us.

00:14:13.332 --> 00:14:18.211
The only thing is is going to be the expectation of quality, right?

00:14:18.211 --> 00:14:34.129
So I think that you know, similarly to the way that healthcare has degraded over the last two decades because we've just started kind of accepting this poorer and poorer quality, we could see the same thing as a result of, you know, just AI.

00:14:34.129 --> 00:14:46.215
And I will also say, like it's getting very good, like you can, actually your voice, your human voice, within chat GPT, so that it writes like you and it talks like you.

00:14:47.721 --> 00:14:54.245
But I think that there's got to be that kind of like ethical question as an individual of like is that what you necessarily want to put out?

00:14:54.245 --> 00:14:56.701
Do you want to find yourself in a place where you feel like?

00:14:56.701 --> 00:15:08.234
You know you can't necessarily write a paragraph comfortably without having, like your checks and balances of chat GPT, but I do think that you know it has a high probability to replace us.

00:15:08.234 --> 00:15:16.652
Even myself, as a former occupational therapist doing a lot of manual labor, I think eventually we'll probably see replacements in that regard too.

00:15:16.652 --> 00:15:21.692
But the question is going to be quality, empathy, you know, so on and so forth.

00:15:21.692 --> 00:15:23.886
Where is that going to be there as well or not?

00:15:23.886 --> 00:15:24.349
I don't know.

00:15:25.279 --> 00:15:38.192
I think the saving grace is, you know, for me, I like to tell stories, I love to tell stories, and everything I write I include some type of a personal story in, and GPT can't do that.

00:15:38.192 --> 00:15:40.725
Yes, yeah it can't tell my stories.

00:15:41.259 --> 00:15:41.681
Exactly.

00:15:41.681 --> 00:15:44.565
It can't access your memories right.

00:15:44.565 --> 00:15:51.975
It can't access the way that you're contemplating empathy or expressing emotion and so on and so forth.

00:15:51.975 --> 00:16:16.225
That's not necessarily a capability just yet, but who knows, seeing like these shows, like Black Mirror and Severance and things like that, that really kind of make you like okay, like I feel like there's a high probability that one of these days we get chips implanted in our brains and next thing, you know, like all of our memories are accessible via chat, gpt and like it's.

00:16:16.225 --> 00:16:17.466
You know, who knows?

00:16:17.466 --> 00:16:25.932
I don't know where things are going, but the here and now is, yes, I agree with you, it can't necessarily replicate that human aesthetic.

00:16:27.460 --> 00:16:36.850
No, I think it's interesting you bring up Black Mirror because I think in a lot of ways you're something of an architect of the future with your community.

00:16:36.850 --> 00:16:39.923
The women in weapons, I mean it's huge.

00:16:39.923 --> 00:16:45.740
What is the drive for that and what's your vision for that community?

00:16:46.562 --> 00:16:47.205
yeah, I mean.

00:16:47.205 --> 00:16:47.947
So.

00:16:47.947 --> 00:16:55.708
Women and weapons originally started as predominantly a quote-unquote NFT project, right, but really one of the biggest focuses was community.

00:16:55.708 --> 00:17:33.829
At the time that women and weapons launch was right, kind of towards the end of the COVID bubble, right, like everybody was stuck within their homes, the predominant way of you conversing with one another and socializing was via the internet, and one of the things we found was that we were able to really build community kind of around this artwork and around this rhetoric of what Women and Weapons is, which Women and Weapons for those who don't know was a set of artworks that I created that was set in the mid-century era, that was meant to portray women as strong and powerful and kind of flip the rhetoric that we're used to seeing in the mid-century of women, you know, kind of being subpar and lesser than on its head.

00:17:35.093 --> 00:17:40.340
And so we were able to build a really wonderful community of individuals from all around the globe that you know.

00:17:40.340 --> 00:17:42.364
A lot of them became, you know, such good friends.

00:17:42.364 --> 00:17:45.569
They were attending each other's weddings from like opposite sides of the earth.

00:17:45.569 --> 00:17:51.307
Some of my best friends have now come from that community, people that you know.

00:17:51.307 --> 00:17:58.771
I don't know that I ever would have run across prior to all of this have come from that community, and it's one of the ways that we're able to keep in touch.

00:17:58.771 --> 00:18:02.647
But we also have a similar, I guess, set of interests.

00:18:02.708 --> 00:18:19.365
Right, because what Women in Weapons stands for is something that is similar to what we all stand for, and you know, it's not just about staying in contact and also, you know, keeping up with my artwork and what I do day to day, but it's also about giving back to the world.

00:18:19.365 --> 00:18:36.949
So one of the things that we were able to do with Women in Weapons was donate over $170,000 to the Malala Fund, which, if anybody's unfamiliar with the Malala Fund, it's created by Malala herself and if you don't know her story, I recommend looking it up.

00:18:36.949 --> 00:19:00.077
But basically, what they do is they go to underserved areas and, from a grassroots level, they work on changing the system for women and girls to gain opportunities to education, because a lot of statistics have shown that the more education a girl gets in underserved areas, the less likely they are to become child brides, to become abused, and the more opportunities they have for freedoms and independence.

00:19:00.077 --> 00:19:06.563
So it's become a community for good, a community for friendship, a community for keeping up with my artwork.

00:19:06.583 --> 00:19:09.571
You know myself as an artist, um, and so much more.

00:19:09.571 --> 00:19:11.924
So it's been, it's been really great.

00:19:11.924 --> 00:19:19.349
But, like you said, it utilizes technologies that were kind of on the brink, because I'm a big believer of early adoption.

00:19:19.349 --> 00:19:23.605
But ethical early adoption, um, I think that there's always asymmetrical upside in that regard.

00:19:24.969 --> 00:19:26.813
How long have you had that community, Sarah?

00:19:26.813 --> 00:19:28.537
Early adoption I think that there's always asymmetrical upside in that regard.

00:19:28.557 --> 00:19:29.839
How long have you had that community, Sarah?

00:19:29.839 --> 00:19:31.644
Since October of 2021.

00:19:31.684 --> 00:19:32.847
And how big is it now?

00:19:39.460 --> 00:19:40.501
It depends on, I guess, what number you're looking at.

00:19:40.501 --> 00:19:49.089
Technically it's about a community of 10,000 people, but if you look at the numbers, like on social media, we have about over one hundred fifty thousand individuals that are following all of our social accounts.

00:19:49.089 --> 00:19:53.951
So it just kind of depends on which numbers you're looking at.

00:19:55.500 --> 00:19:58.570
Wow, that sounds amazing.

00:19:59.279 --> 00:20:00.182
Yeah, yeah, it's been.

00:20:00.182 --> 00:20:04.391
It's been really really wonderful and you founded that.

00:20:04.490 --> 00:20:10.693
You founded that yes, myself and my husband, uh, my husband jake uh, we both founded women and weapons.

00:20:11.075 --> 00:20:15.285
Um, it was just something that I felt like I don't know.

00:20:15.285 --> 00:20:24.049
I guess the story that I wanted to tell a little bit about you know the way women were once perceived and still, in a lot of instances, are perceived.

00:20:24.049 --> 00:20:46.645
I just I wanted to create rhetoric around you know the opposing viewpoint of that and that's become a really amazing community of a lot of dads who have daughters, who really want to see their daughters become strong, independent women and they want them to kind of see this sort of a community, this sort of artwork and so on and so forth, and feel empowered.

00:20:46.645 --> 00:20:50.213
It's a big community of women who want to be empowered.

00:20:50.213 --> 00:20:54.811
It's a big community of people from all walks of life who just want to do good around the world.

00:20:54.811 --> 00:20:58.750
So that has been, you know, some of our primary focuses.

00:20:58.750 --> 00:21:16.584
But, yeah, we've championed the Malala Fund, we've championed up and coming artists, we've championed the 1000 Dreams Fund, breast Cancer Research Foundation and so many other organizations, not just, you know, through philanthropy, but also through awareness and so on.

00:21:18.106 --> 00:21:20.715
Wow, that is totally impressive.

00:21:22.446 --> 00:21:23.731
Thank you, I appreciate it.

00:21:24.865 --> 00:21:40.200
I'm kind of like, wow, I mean, you know, because we're working to build community and you're there, you know you've got something that really is having a positive impact in the world, which is our dream.

00:21:40.200 --> 00:21:50.105
It's what we spend all day, every day, working on, and so it's such an inspiration to hear your story and, I don't know, I might need to pick your brains.

00:21:50.567 --> 00:21:53.413
Yeah, no, you know what I will tell you right now?

00:21:53.413 --> 00:21:55.518
That building community is difficult.

00:21:55.518 --> 00:22:08.226
It's not an easy thing to do, especially now that, I will say, the COVID bubble was significantly different in regards to community building, because so many people were seeking out community via this one vector that was the internet.

00:22:08.226 --> 00:22:19.217
Right Now that our COVID era has kind of ended, people are a little bit more scattered than they once were, and so building community is a little bit more difficult now.

00:22:20.346 --> 00:22:31.096
But I've come to find that one of the things that people really value is authenticity, like what's behind your head, and transparency and just like a general good human type of connection.

00:22:31.096 --> 00:22:42.913
And so even here and around Dallas I'm sure both of you have seen that there's a lot of different, like dinner clubs and like art clubs and so on and so forth, because people naturally do want to participate in community.

00:22:42.913 --> 00:22:46.000
But it is something that's hard to build.

00:22:46.000 --> 00:22:56.097
It's something that's hard to like, maintain kind of like a loyal base, of which I don't necessarily think that you should expect a loyal base, because I think people should be able to ebb and flow and flex as they please.

00:22:56.097 --> 00:23:00.530
But yeah, it's hard, it's not an easy thing to do, for sure.

00:23:01.512 --> 00:23:04.219
I think that you called out something and you're right.

00:23:04.219 --> 00:23:22.438
In the Dallas area there is a lot available socially, but I've lived here for 35 years and I've been in and out of a lot of that and there is a significant amount of it that is very superficial.

00:23:22.438 --> 00:23:23.038
Yeah.

00:23:23.038 --> 00:23:25.252
I don't experience the authenticity.

00:23:25.252 --> 00:23:26.790
I don't experience the realness.

00:23:26.790 --> 00:23:40.035
It's very, very plastic and very put on and as much as authenticity is a draw and a turn on, that part of it is a massive turnoff for me.

00:23:40.965 --> 00:23:43.271
Well, I feel honestly the exact same way.

00:23:44.535 --> 00:24:09.837
I will take the group of kooky, weird misfits over the group of like hot socialites any day, any day, and that's kind of the group that I've found myself in here in Dallas is I tend to hang out with, like the kind of quirky, weird artist group of humans, as opposed to, you know, the opposite group, and it's because I don't.

00:24:10.005 --> 00:24:29.346
I don't care about what the perception is, I care about like having an authentic, like emotional connection with individuals and we're in some of the loneliest times I think we've ever been in, right, because everybody's into their phones, so sucked into their computer or their iPad, whatever, whatever it might be.

00:24:29.346 --> 00:24:30.210
We're so separate.

00:24:30.210 --> 00:24:30.530
Now.

00:24:30.530 --> 00:24:32.417
Everybody's working 24 seven.

00:24:32.417 --> 00:24:36.329
So a lot of people are seeking out that community and I think it.

00:24:36.329 --> 00:24:43.692
It is going to take for a lot of people a lot of bopping around to figure out where you fit right, like where your, where your comfort level is.

00:24:43.692 --> 00:24:52.227
But once you start finding where that community is and you start drawing in more and more people that are alike you, it grows and grows and grows and gets bigger and better.

00:24:53.189 --> 00:24:55.253
Well, I think in the oh, go ahead, dwight.

00:24:55.954 --> 00:25:06.569
I was just going to say that you you hit on something that is a recurring theme that we see, and that's many creative people feel isolated in their journey yeah what structures?

00:25:06.569 --> 00:25:10.877
Weird well, yeah, yeah, well, and nothing's more.

00:25:10.877 --> 00:25:22.696
Nothing makes you feel weirder than how you kind of mentally put a spotlight on yourself yes, yes, 100, yeah I think that's what draws us to the creative community.

00:25:22.805 --> 00:25:34.577
In the last couple of years, our not just anything that might be about business, but our personal lives have become so engaged and entwined in the creative community.

00:25:34.577 --> 00:25:54.481
Here that I mean, like everybody, pretty much that we socialize with is some form of creativity, and when we're together socially, a huge part of the conversation centers around our creative experience and how it has impacted our own lives.

00:25:54.481 --> 00:26:02.759
And we certainly embrace the weirdness, you know, the individuality, the quirkiness.

00:26:02.759 --> 00:26:03.945
Yes.

00:26:04.086 --> 00:26:06.532
Yes, it's what makes it so interesting.

00:26:06.532 --> 00:26:10.890
I don't you know so much more interesting than a room full of people wearing the designer labels.

00:26:11.772 --> 00:26:21.516
Well, not only that, but like also being in a room full of people who want to learn more about you as opposed to telling you about themselves.

00:26:21.516 --> 00:26:51.510
Right, and I think that's where a lot of that loss of like true heart to heart connection happens is that there's a lot of and let me tell y'all, I have I've been within like kind of the entertainment space and everything, and it's tough because a lot of people they want to talk about themselves, they want to climb the ladder, and I just feel like it's very difficult to make any sort of like heart to heart connection whenever you're doing that.

00:26:51.510 --> 00:27:03.836
It's better, from my viewpoint, to be friends with people who are the type of humans that want to learn more about you and also want to speak about you in a room full of opportunities when you're not there.

00:27:06.185 --> 00:27:11.214
I mean, you're describing the purpose behind this podcast.

00:27:11.214 --> 00:27:19.894
We do this because it gives us an opportunity to get to know somebody, so many people's real story Oftentimes.

00:27:19.894 --> 00:27:22.116
Oftentimes, it's the untold story.

00:27:22.116 --> 00:27:31.641
I'm amazed at how many guests have said you know, wow, I've never really said my story out loud like this.

00:27:31.641 --> 00:27:45.678
And how many of them have described, you know, the connecting of the dots or the shift that occurred within them because of the opportunity to share their story openly and authentically.

00:27:46.484 --> 00:27:58.548
Yeah Well, you guys are also very easy to talk to and you come across as very nonjudgmental individuals, and I think that naturally allows people to kind of divulge more than what they would usually divulge to others.

00:27:58.548 --> 00:28:09.300
So that's something that I think you should give kudos to yourselves about is that you do have this natural presence of like comfort and trust and non-judgmental air about you.

00:28:09.300 --> 00:28:12.871
So, that's your flowers.

00:28:13.571 --> 00:28:18.380
Oh that means a lot and you really hit on something.

00:28:18.380 --> 00:28:41.212
One of the things that we strive to get groups that we bring together whenever we're having one of our in real life events, we hit really hard on getting people to leave outside a lot of the things that have protected them, a lot of the scripts that they carry for how it is that they must present themselves.

00:28:41.212 --> 00:28:44.381
You know, men are taught that they carry for how it is that they must present themselves.

00:28:44.381 --> 00:28:49.134
Men are taught that they have to be bold, they have to do things to make themselves look really cool.

00:28:49.134 --> 00:28:49.736
Right.

00:28:50.184 --> 00:29:12.269
And when women have been conditioned to try to make people feel better and make themselves small, and so we try to create a space where we tell people to imagine that they're back on the playground, they're in the sandbox and they don't have all the trappings of what they, what it is that makes it so that they have their story, that they tell the world.

00:29:12.269 --> 00:29:13.009
Right.

00:29:13.351 --> 00:29:16.637
And they just want to go and be good people.

00:29:16.637 --> 00:29:19.910
And we want to leave out any judgment.

00:29:19.910 --> 00:29:31.238
We want to leave out any of the things that make it so that we're measuring other people and we want to try to amplify our curiosity.

00:29:31.238 --> 00:29:50.141
We want to go in with extreme openness and be ready for the magic that happens, because it's that vulnerability that invites people to connect in the ways that are well, the ways that we need.

00:29:50.141 --> 00:29:53.150
You know, it allows people to be truly seen.

00:29:54.224 --> 00:30:07.209
Well, it's interesting that you say that, because if there's one thing that I feel like has been a massive positive from hospital, sarah, is that you know I used I would obviously go into patient rooms.

00:30:07.209 --> 00:30:08.511
That was that was part of my career.

00:30:08.511 --> 00:30:14.736
Um, constantly, constantly in patient rooms, right, and patients are oftentimes having the worst day of their life.

00:30:14.736 --> 00:30:21.106
They haven't had an update from their doctor, they probably have to pee and nobody's letting them out of bed, right?

00:30:21.106 --> 00:30:27.659
So a lot of them are pissed off and you'll come to find that there's oftentimes a lot of health care practitioners that are just burnt out.

00:30:27.659 --> 00:30:28.200
They're tired.

00:30:28.200 --> 00:30:30.092
They're tired of patients being mean to them.

00:30:30.585 --> 00:30:40.558
One of the things that I found is that whenever I walked into a room and kind of let them vent for a minute and then asked them and focused a little bit more on them and like why are you uncomfortable?

00:30:40.558 --> 00:30:49.086
What is upsetting you?

00:30:49.086 --> 00:30:50.270
Now, let me address this in a very transparent way.

00:30:50.270 --> 00:31:01.007
People oftentimes kind of like cooled off and they backed down and they totally opened up to me, and that's something that I've carried forward with myself in business, in art, in engaging with people, because it's quite literally it's what people seek out.

00:31:01.007 --> 00:31:10.096
They seek out somebody that will listen to them, somebody that will understand them, somebody that will not be judgmental in regards to what it is that they're feeling and what they're upset about.

00:31:11.186 --> 00:31:21.346
But also that transparency, because I will tell you right now, the hospital regularly told me do not tell this patient that their nurse is in another patient room and they will get to them.

00:31:21.346 --> 00:31:25.830
When they get to them, just say I'm sorry that that's happening.

00:31:25.830 --> 00:31:28.415
It'll just be patient.

00:31:28.415 --> 00:31:33.789
No, it's actually way more supportive to the patient to let them know.

00:31:33.789 --> 00:31:35.113
I'm so sorry.

00:31:35.113 --> 00:31:37.137
Your nurse has five patients today.

00:31:37.137 --> 00:31:39.048
She's super overwhelmed too.

00:31:39.048 --> 00:31:42.295
I promise you she's very concerned about what's going on.

00:31:42.295 --> 00:31:44.519
She wants to make sure that you get everything that you need.

00:31:44.519 --> 00:31:49.497
Just give her a little bit of time as well, because she's also got a lot on her plate.

00:31:49.497 --> 00:31:52.414
And they were like oh, I didn't even consider that.

00:31:52.414 --> 00:32:08.560
You know, I thought I was my nurse's only patient and it's like no, but just that level of transparency made a world of difference in taking care of a patient than just leaving them in the dark and not giving them any sort of like transparent updates about what's actually happening.

00:32:10.066 --> 00:32:15.498
You know, I knew I liked you, but as you talk, more and more I love who you are and how you show up.

00:32:16.366 --> 00:32:19.753
Well, thanks you guys, I really appreciate that I love who y'all are.

00:32:20.650 --> 00:32:21.865
I have a twofold question.

00:32:21.865 --> 00:32:24.636
Let's go back to your creative journey.

00:32:24.636 --> 00:32:39.696
Okay, you said you know you always, always have been creative, but there was this moment when you, you know, really launched something, when you started moving towards something and you had a vision of what you wanted that to look like.

00:32:39.696 --> 00:32:42.029
So question two part.

00:32:42.029 --> 00:32:51.058
Question part one is what was the vision when you set out about how old were you and what did you want it to look like?

00:32:52.425 --> 00:32:57.556
Well, I knew from a really young age that my passion was always art.

00:32:57.556 --> 00:33:10.040
I knew that that was always something that I wanted to do, but I also knew that one of the biggest things that I wanted to focus on for my life goals was to leave the world a better place than I found it.

00:33:10.040 --> 00:33:20.837
I will also say that I was raised by a Middle Eastern mother my mom's from Iran, and so I had also a lot of that pressure, because it's primarily just her and myself that are here.

00:33:20.837 --> 00:33:27.492
The rest of our family is in Iran, so I got a lot of Sarah, you are going to be a doctor, a lawyer or engineer.

00:33:27.492 --> 00:33:29.996
Those are your only three option in life, right.

00:33:31.258 --> 00:33:33.340
So, your impersonation is impeccable.

00:33:46.625 --> 00:33:48.327
You should totally meet my mother.

00:33:48.327 --> 00:33:48.587
She's a hoot.

00:33:48.587 --> 00:33:52.675
But I knew that probably the direction that my life was going to go in was not necessarily the one that I had envisioned for myself.

00:33:52.675 --> 00:33:57.584
I was OK with that because I was always painting on the side, taking commissions on the side, selling on the side, so on and so forth.

00:33:57.584 --> 00:34:08.856
It wasn't really until, probably like COVID, that I was like I don't, I don't want to be a healthcare practitioner full-time for the rest of my life.

00:34:08.856 --> 00:34:09.838
This isn't where my passion is in COVID.

00:34:09.858 --> 00:34:21.818
If there's one thing that's true, it's that when you're in a hospital and you are watching people die left and right at young ages, people who have, you know, fought for a long time to be healthy and they die anyway.

00:34:25.065 --> 00:34:27.068
You know, fought for a long time to be healthy and they die anyway.

00:34:27.088 --> 00:34:43.952
It's a big wake up call that life is short and it's more important for me to do something that I love and not make a boatload of money than to do something that does not fulfill me and be very fiscally comfortable, and that's not necessarily again, that's an orally comfortable and that's not necessarily again, that's an or-or situation.

00:34:43.952 --> 00:34:45.393
But that's not necessarily to say that.

00:34:45.393 --> 00:34:52.880
You know, comfort like fiscal comfort is not also something that makes your life very enjoyable?

00:34:52.880 --> 00:35:01.489
Because it I mean, it makes life a lot easier when you're not stressing about bills, right, but there's oftentimes a happy medium that can be found.

00:35:01.489 --> 00:35:02.550
It's just a matter of contemplating it long enough.

00:35:02.550 --> 00:35:14.565
So I think it was probably around that COVID era that I realized, you know, I need to have a long-term vision on how I can make adjustments to this and, I will be honest, it requires a lot of learning.

00:35:14.565 --> 00:35:26.264
It requires a lot of failures and a lot of hearing the word no to be able to broach on that journey hearing the word no to be able to broach on that journey.

00:35:29.344 --> 00:35:32.677
Well, and I'm wanting to hear you know, because mom gave you three options and you didn't choose any of the three of them in the end.

00:35:32.677 --> 00:35:33.400
How did that unfold?

00:35:34.545 --> 00:35:48.498
Yeah, well, I basically told my mom I'm going into occupational therapy because I can't do organic chemistry and insulin terrifies me, so I don't even want to play around with that Um, and I can't argue for life of me, so I can't be a lawyer, um.

00:35:48.498 --> 00:36:00.054
But whenever I did transition into full-time art, I was telling my mom mom, I'm going down to PRN at the hospital, which PRN basically means like as needed, um.

00:36:00.054 --> 00:36:10.088
So I was working like I don't know, maybe like a weekend and like one weekday in the hospital a month just to keep my foot in the door, just in case, and she was like Sarah.

00:36:10.809 --> 00:36:12.396
I don't think this is a good idea.

00:36:12.396 --> 00:36:15.655
Do you know that you are not going to have any security?

00:36:15.655 --> 00:36:17.429
You know, art is here.

00:36:17.429 --> 00:36:18.994
It is there, it's up, it's down.

00:36:18.994 --> 00:36:19.715
You don't know.

00:36:23.045 --> 00:36:23.947
I don't know if this is a good idea.

00:36:23.947 --> 00:36:37.992
And then, maybe, like three months from then, when she realized that I could actually make a living and you know some years make a significantly better living than what I was making as an occupational therapist, she was like, oh okay.

00:36:37.992 --> 00:36:38.853
Maybe you are right.

00:36:38.853 --> 00:36:40.498
Maybe this is not so bad.

00:36:41.885 --> 00:36:42.288
So, cracking me up.

00:36:42.288 --> 00:36:43.556
I'm telling you you have to meet her.

00:36:43.556 --> 00:36:44.181
Maybe this is not so bad.

00:36:44.242 --> 00:36:46.108
Um, so, cracking me up, I'm telling you you have to meet her.

00:36:46.108 --> 00:36:46.570
She's the hoot.

00:36:46.570 --> 00:36:48.596
Um, but yeah, that was.

00:36:48.596 --> 00:36:50.226
It was hard.

00:36:50.226 --> 00:36:54.538
I mean, it was hard talking her into believing that I could make a living as an artist.

00:36:55.164 --> 00:36:57.831
You're not the first person that has told this story.

00:36:57.831 --> 00:37:05.650
We've had other people that and some from cultures where that, like yours, that's very steeped in that.

00:37:05.650 --> 00:37:06.875
You got three choices.

00:37:07.195 --> 00:37:09.222
Yes, yes, very, very intensively.

00:37:09.222 --> 00:37:20.072
But you know, I think the moral of the story is like creative thought, being hyper aware of what's kind of on trend, what's in demand, so on and so forth.

00:37:20.072 --> 00:37:30.646
And not necessarily when I say on trend, what's in demand, so on and so forth, and not necessarily when I say on-trend do I mean, like, creating artworks that are on-trend.

00:37:30.646 --> 00:37:31.547
Right, I mean, I ebb and flow as an artist.

00:37:31.547 --> 00:37:38.199
I don't just paint, I also do mural work, I do commercial work, I do consulting work.

00:37:38.320 --> 00:37:44.128
There's a bunch of different things that I do as an artist, so it's not just one means of income.

00:37:44.128 --> 00:37:58.072
It's that, as the economy and the ecosystem ebbs and flows, so does my career, so that I'm able to maintain stability, and that, I think, is something that's really important for artists to be willing to be open-minded about.

00:37:58.072 --> 00:38:13.016
And also, I think it's really important for artists to kind of have as much autonomy as possible, and in that regard I mean understanding business, understanding finances, understanding marketing, understanding the utilization of social media.

00:38:13.016 --> 00:38:16.873
As much as I don't love social media, it's, it's a necessity nowadays.

00:38:16.873 --> 00:38:24.157
And so I think if you want to become a full-time artist, you also need to be aware of the fact that you're going to need to be a.

00:38:26.447 --> 00:38:27.048
Well said.

00:38:27.048 --> 00:38:28.032
Please say that again.

00:38:29.527 --> 00:38:30.291
We'll replay it.

00:38:30.925 --> 00:38:38.579
Yeah Well, and I would say, when you say artist, I think that you might as well just say human, like any.

00:38:38.579 --> 00:38:56.228
We have to be clear about making sure that we operate as a business of you know our brand who we are, of you know our brand who we are.

00:38:56.248 --> 00:39:21.052
We have to be ready to make it so that we're able to go and do what we need to to support our family and be able to comfortably look at ourselves in the mirror 100% and like, don't get me wrong, you know, if times got rough enough that I wasn't able to, you know, make ends meet with my artwork, whether it be mural work or commercial work, or paintings or whatever it may be I have absolutely no qualms with going and getting a job elsewhere.

00:39:21.052 --> 00:39:23.197
There is nothing wrong with that, you know.

00:39:23.197 --> 00:39:30.251
I think that oftentimes people should be more open-minded to that, because there's no shame in that game at all.

00:39:30.853 --> 00:39:31.534
We never know.

00:39:31.534 --> 00:39:32.938
Yeah, you never know.

00:39:33.364 --> 00:39:34.467
You never know Exactly.

00:39:34.869 --> 00:39:41.829
So let's, I'm going to circle back for a minute because you know, okay, pandemics kind of wound down.

00:39:41.829 --> 00:39:45.719
You've had clarity, you've told mom leaving healthcare.

00:39:45.719 --> 00:39:48.686
Now what was the vision?

00:39:48.686 --> 00:39:49.588
Moving forward.

00:39:50.489 --> 00:40:18.697
The mission, the vision moving forward initially was obviously starting Women in Weapons, beginning this community doing philanthropic good, and then also launching my art career in a way that would begin the ball rolling of stability Right and so status, post Women in Weapons came a lot of commercial work and a lot of traveling, a lot of public speaking, and so that's kind of what got my art career started.

00:40:18.697 --> 00:40:25.233
And then I recognize that vision wise, like ongoing for stability sake.

00:40:25.233 --> 00:40:45.485
I'm going to have to be very savvy as a business person and an artist, have to be very savvy as a business person and an artist, and so I guess that's I hope I'm answering the question correctly but that's, I guess, where a lot of the vision came from as to like projecting how to continue in like a linear way in this new career that I'm really passionate about.

00:40:47.369 --> 00:40:54.360
Well, and the second part of the question and you may have already answered it was now speak to the actual reality.

00:40:54.360 --> 00:41:06.177
You had this vision of what you wanted to accomplish, what you wanted to look like, and of course you know the fat lady hasn't sang yet, so there's still lots of time to realize that vision.

00:41:06.177 --> 00:41:08.391
But what's the reality now?

00:41:08.391 --> 00:41:11.873
Is it very, very close to the vision?

00:41:11.873 --> 00:41:14.628
And if it's not, how is it different than the vision?

00:41:15.592 --> 00:41:19.326
I would say it's very close to the vision I mean.

00:41:19.326 --> 00:41:24.036
I'm still doing commercial work, I'm still doing fine artwork, right?

00:41:24.036 --> 00:41:39.065
I think the only way that the vision has evolved a little bit is that I was so focused on being an artist internationally that the majority of my community, the majority of, like my collectors and so on, were internationally based.

00:41:39.065 --> 00:41:41.873
A lot of the commercial work that I did was internationally based.

00:41:42.534 --> 00:41:50.996
And now I've come to find that like I want to be a little bit more ingrained in the local sphere of Dallas and Texas and so on.

00:41:50.996 --> 00:42:09.813
And so I've pivoted a little bit and I don't mean like a lot, but just a little bit into getting to know more and more of the artist community here in DFW, the collector community here in DFW, kind of what the access to like art support and so on and so forth is here in DFW.

00:42:09.813 --> 00:42:18.224
That's been one of like kind of the interesting pivots, because I was like I want to know more local artists.

00:42:18.224 --> 00:42:27.856
Like a lot of the artists that I've befriended through this crazy journey live in LA, new York, spain, london, australia, you name it.

00:42:27.856 --> 00:42:32.425
But I want to also have a community closer to home and closer to my home base.

00:42:34.650 --> 00:42:38.518
You do realize that, if push comes to shove, you could teach this.

00:42:38.518 --> 00:42:51.561
You're very savvy, you could coach, you could teach work with creatives of all kinds, because a lot of what you're sharing is universal.

00:42:51.561 --> 00:43:06.835
I'd like to ask you to speak a little bit more, because this is something that I see so deficient in the creative community that we see Now.

00:43:06.835 --> 00:43:23.856
Most of our exposure is fairly local, although we have had some people from other parts of the world Speak a little bit more to that necessity to be not just a creative, not just an artist or whatever.

00:43:23.856 --> 00:43:35.347
However, it shows up not just a dancer, not just a chef, but an entrepreneur or not just a chef but an entrepreneur.

00:43:35.367 --> 00:43:48.472
Yeah, I mean, I think the thing to consider is that if you want to just be an artist, totally fine, but just recognize that you're going to then have to rely on somebody else to support you in regards to business and in regards to marketing, in regards to your accounting and so on and so forth.

00:43:48.472 --> 00:43:59.833
If you prefer to have more autonomy and more control, then you yourself need to start learning and understanding more about business, more about marketing, more about managing your finances.

00:43:59.833 --> 00:44:05.548
And it's hard to start from zero because oftentimes we don't necessarily know where to look.

00:44:05.548 --> 00:44:33.807
But I've had a few friends who I have also learned from how they have kind of become their own business person, their own marketing person, and one of the ways that they've done that is looking on YouTube, starting to listen to different podcasts right here, you know, so on and so forth, where they can get little tidbits and little seeds of information that then create this kind of like opening this doorway of seeking out more information.

00:44:33.807 --> 00:44:52.617
And you know, a lot of my journey kind of revolves around Gary Vaynerchuk, right, he was like one of my first big collectors and he's a massive business person and marketing individual, and so, of course, I've learned a lot of a lot of like my marketing and my business from him, but I listened to a lot of business podcasts as well.

00:44:52.864 --> 00:45:00.451
I'm not just focused in entirely on the creative, I'm also very much focused on what are current events, what is the economy looking like?

00:45:00.451 --> 00:45:01.771
What are upcoming trends?

00:45:01.771 --> 00:45:16.552
And I say trends in that I mean not like social media trends, but I mean what are economic trends that are coming forward Now that we have tariffs implemented, and it's kind of this crazy ebb and flow like what is the secondary market going to look like?

00:45:16.552 --> 00:45:21.172
Okay, well, a lot of these different art fairs are not selling the way that they used to be selling.

00:45:21.172 --> 00:45:27.371
Okay, well, we're seeing more and more of a collector base that doesn't necessarily want to spend $20,000 on an artwork.

00:45:27.371 --> 00:45:31.498
They're wanting to spend like a grand or sub, you know, on an artwork.

00:45:31.559 --> 00:45:46.309
So it's important to observe those trends and make pivots to your practice as an artist, as a business person, so that you continue to maintain stability and maintain like viability amongst your community and your network.

00:45:46.309 --> 00:45:55.360
And so you know, one of the things that I found is, when times are really slow, when the economy is rough, sometimes there's got to be a bigger focus on prints.

00:45:55.360 --> 00:46:00.273
You know, limited edition prints or artworks that you can turn around in a faster period of time.

00:46:00.273 --> 00:46:06.880
You can always have your higher tier artworks like this one behind me that took like four months to make right.

00:46:06.880 --> 00:46:10.088
It doesn't all have to be just one thing.

00:46:10.088 --> 00:46:19.297
You can make adjustments and ebbs and flows to your practice to support what's happening within economic trends and so on cultural trends.

00:46:20.306 --> 00:46:29.931
I'm amazed at how many artists are completely resistant to the idea of prints of their work, like, just won't even consider it.

00:46:29.931 --> 00:46:53.280
I want to call out and this is not a coincidence you are describing everything that you have done the entrepreneurial part of it, the marketing, the trends, the observation, the social media, all of the pieces, parts, all of the hats that you wear, and this is single-handedly why you are successful.

00:46:54.626 --> 00:46:56.369
Knock on wood, knock on wood.

00:46:56.369 --> 00:47:11.094
I mean, you know I, I know a lot of people tell I think this probably is Iranian culture a little bit that, like you know, you shouldn't necessarily pat yourself on the back or like be too proud of your accolades and so on.

00:47:11.094 --> 00:47:17.271
I do think I feel like a lot of things are blessings that have come my way.

00:47:17.271 --> 00:47:20.887
Honestly, a lot of it, I think as well, is hard work.

00:47:20.887 --> 00:47:30.675
I think another artist actually that's here in DFW that's like phenomenal with marketing and with networking and so on, is Tira and Melissa Ellis.

00:47:30.675 --> 00:47:34.253
Both of them are absolutely incredible whenever it comes to like business and marketing.

00:47:34.996 --> 00:47:37.443
And it's just.

00:47:37.443 --> 00:47:40.190
You know you have to sometimes make your own success.

00:47:40.190 --> 00:47:43.757
You can't rely on anybody else to come save you.

00:47:43.757 --> 00:47:47.074
You can't rely on anybody else to open up the door and give you an opportunity.

00:47:47.074 --> 00:47:58.773
You oftentimes have to ask for those opportunities, which, I'll be honest, is one of the things that I struggle with, because I always hear my mom's voice in my ear saying Sarah, that is inappropriate, it is disrespectful.

00:47:58.773 --> 00:47:59.876
You should not do that.

00:48:01.045 --> 00:48:10.811
Whereas in reality, there's oftentimes a way to broach things respectfully whilst still putting yourself out there, and so you know you have to make your own opportunities.

00:48:10.811 --> 00:48:12.034
You have to go out and network.

00:48:12.034 --> 00:48:17.795
You have to connect with people on LinkedIn and utilize social platforms of that sort to create your success.

00:48:19.126 --> 00:48:23.295
I think that it's important to eat a bite of humble pie every day.

00:48:23.295 --> 00:48:26.867
I think we need to keep as we become more successful.

00:48:26.867 --> 00:48:28.389
Keep our ego in check.

00:48:28.389 --> 00:48:29.010
Yes.

00:48:29.010 --> 00:48:33.900
But I am a huge advocate of patting yourself on the back when you've done well.

00:48:33.900 --> 00:48:38.416
I'm a huge advocate of completely celebrating your wins.

00:48:38.416 --> 00:48:41.052
You know, I did that.

00:48:41.052 --> 00:48:42.610
I did that.

00:48:43.045 --> 00:48:51.773
That ownership of all of the hard work, all the messiness, all of the pain, everything, Because people just see the good part.

00:48:51.773 --> 00:48:59.679
My brother is very successful and he says people think everything I touch turns to gold.

00:48:59.679 --> 00:49:10.175
They just kind of forget the lean years or all the struggle or the times I failed, the things that completely went wrong, 100%.

00:49:10.175 --> 00:49:12.050
We do all experience that.

00:49:12.050 --> 00:49:22.300
So when we're on the other side of that, I think it's really important to own, to celebrate, to pat.

00:49:25.166 --> 00:49:27.068
And just to get the word out.

00:49:27.068 --> 00:49:40.621
There's a place for tooting your own horn, because in a lot of spaces, the only way that anyone's going to know to send more work your way is to know what it is that you can do.

00:49:41.324 --> 00:49:42.469
Yes, 100%.

00:49:43.487 --> 00:49:49.239
And other creatives need to see that success is an option.

00:49:49.239 --> 00:49:52.998
You need to see people that are really really doing well.

00:49:52.998 --> 00:49:55.246
People that didn't have it handled.

00:49:55.246 --> 00:49:57.251
You handed to them on a silver platter.

00:49:57.913 --> 00:50:19.865
Yeah, Well, you know, I think that's oftentimes why, like, a lot of people see LinkedIn as like a place where people are always just like tooting their own horn, but I don't think what they're recognizing is there's a reason that that's the case, and I think one of the things that I tell a lot of artists is get on LinkedIn, like, get on LinkedIn, especially if you're wanting to do any semblance of like commercial work or like connect with people.

00:50:19.865 --> 00:50:30.751
You might try and follow like an organization or whatever on Instagram, but you're going to be one out of like a couple thousand of faces in the crowd trying to get this group's attention.

00:50:30.751 --> 00:50:45.210
If you go onto LinkedIn and you connect with a curator, a, you know, a CMO, whatever it may be, you may be one of five people in their feed.

00:50:45.230 --> 00:50:47.155
who's trying to get their attention and trying to gain their awareness.

00:50:47.155 --> 00:50:47.677
That is gold right there.

00:50:47.677 --> 00:50:48.862
That alone is gold.

00:50:49.443 --> 00:50:53.936
Yeah, I mean people constantly think like, oh, linkedin's for like, business people and finance people and blah, blah blah.

00:50:53.936 --> 00:50:55.387
No, it's for everybody.

00:50:55.387 --> 00:51:19.335
You can go follow any CMO or any VP of marketing on LinkedIn and start connecting with them much easier than you're going to do that on Instagram or Facebook or Twitter, maybe Twitter A lot of people don't use Twitter anymore but yeah, I mean, linkedin is kind of like an absolute hidden gem and I feel like a lot of people just like breeze right past it, but no, I mean, it's absolute gold.

00:51:20.025 --> 00:51:23.695
Well, it represents that entrepreneurial business thing that people are.

00:51:23.695 --> 00:51:27.554
So so many creatives are like no, no, no, no, that's not me.

00:51:28.085 --> 00:51:32.626
Well, and the other thing is it encourages people to be authentic 100%.

00:51:32.746 --> 00:51:35.634
Yeah, yeah, and I mean totally fine.

00:51:35.634 --> 00:51:38.628
If you want to be an artist that's like the artist's artist.

00:51:38.628 --> 00:51:43.016
You don't want to, um, you know, delve into social media.

00:51:43.016 --> 00:51:44.146
You don't want to sell prints.

00:51:44.146 --> 00:51:46.929
There's always going to be a market for that, Don't get me wrong.

00:51:46.929 --> 00:51:48.231
There will always be a market for that.

00:51:48.231 --> 00:51:52.538
The market will probably be much narrower and if you're accepting of that, that's totally fine.

00:51:52.538 --> 00:52:08.873
But if you're the type of artist who's wanting to grow and wanting to evolve with the changes of the times, then this is probably one of the things that I recommend being open-minded to, and also being open-minded to burgeoning technologies like AI, like blockchain technology and so on and so forth.

00:52:08.932 --> 00:52:24.478
You know, a lot of people hate it, absolutely hate it, but a lot of times there's upside symmetrical you know opportunity there there's no wrong answer and I'm not saying there's anything wrong with somebody that just wants to be the artiste, but the chances are they're not going to.

00:52:24.478 --> 00:52:34.117
Probably they're going to have to have a job that sustains them so they can be the artiste without being the business entrepreneur.

00:52:34.137 --> 00:52:36.061
Yes, yes, yes, absolutely.

00:52:36.806 --> 00:52:37.791
And there's nothing wrong with that.

00:52:38.324 --> 00:52:54.748
There's multiple routes, there's multiple routes to success, 100%, and not one is correct, but this has been the route for myself, that has been the successful one, route for myself that has been the successful one.

00:52:54.748 --> 00:52:56.355
And so you know, to each their own, for each person, their own journey.

00:52:56.355 --> 00:53:00.534
You just have to be accepting of what may be on the other side of that journey, dependent upon the path you choose to take.

00:53:01.416 --> 00:53:04.186
Well, this has been a fascinating conversation.

00:53:04.186 --> 00:53:13.887
We are drawing near the close of our time and we like to close out these conversations with a set of rapid fire questions.

00:53:14.548 --> 00:53:16.333
Oh boy, this is where I struggle.

00:53:16.333 --> 00:53:18.405
My brain freezes, but let's see what happens.

00:53:18.545 --> 00:53:20.811
Oh they're, they're easy, it's okay, we make it fun.

00:53:20.871 --> 00:53:22.757
It's light and fun, you'll do great.

00:53:22.757 --> 00:53:23.846
All right, I'm ready.

00:53:23.846 --> 00:53:30.599
So knowledge or creativity, which is the more powerful weapon?

00:53:35.675 --> 00:53:41.577
Oh God that's so hard, creativity that would have been my vote.

00:53:46.804 --> 00:53:48.090
And it's such a reflection of your story.

00:53:48.090 --> 00:53:49.114
Well, and you know what Creativity is?

00:53:49.114 --> 00:54:01.577
What's going to make you stand out and make you be unique, Whereas knowledge most everybody has access to knowledge and oftentimes it's the same knowledge, but there's something very special about being the only person in a crowd who's able to do something very unique and special.

00:54:01.577 --> 00:54:04.190
That's where you oftentimes get recognized.

00:54:04.190 --> 00:54:06.925
That's why I say creativity, even though I also love knowledge.

00:54:07.626 --> 00:54:08.088
I love that.

00:54:08.088 --> 00:54:15.668
What's one creative ritual or practice that most people wouldn't expect?

00:54:17.672 --> 00:54:25.230
um vegging out and not thinking about art for a period of time and not working on art and allowing your brain to reset.

00:54:26.393 --> 00:54:30.985
Yes, yes, you feel guilty about it but it's necessary.

00:54:31.105 --> 00:54:31.465
Did you hear that?

00:54:31.487 --> 00:54:41.458
Dwight hey, hey, I've been poking him because he's just been grinding really hard lately and I've been kind of poking him that he needs some what you just described.

00:54:42.505 --> 00:54:48.197
You just need to reset and like get your canvas blank all over again, and then the creativity comes again.

00:54:49.304 --> 00:54:57.431
Yeah, I love that all over again, and then the creativity comes again.

00:54:57.431 --> 00:54:57.851
Yeah, I love that.

00:54:57.851 --> 00:55:04.085
Um, if your art could physically speak to its viewers, what would it say first, I think it probably wouldn't say anything.

00:55:04.144 --> 00:55:05.788
it probably slapped people in the face.

00:55:05.788 --> 00:55:12.400
Um, because a lot of the times I'm like a little bit of a edgy artist.

00:55:12.400 --> 00:55:33.655
You know, the ladies that I oftentimes paint have a little bit of attitude to them, and there's a reason why is because I love to portray a really strong, independent, you know, like who are type woman, and so I kind of hope that they like reach through the canvas and like smack you around a little bit and just like what's up, you know, so they probably wouldn't be particularly verbal in that regard.

00:55:34.907 --> 00:55:37.871
I love that See you answered them so.

00:55:39.074 --> 00:55:42.494
I know I'm surprised I actually was able to come up with answers that quickly.

00:55:42.494 --> 00:55:46.289
Usually I'm like, oh, let me contemplate, but no, that was, that was good.

00:55:46.565 --> 00:55:47.911
No, you knocked it out of the ballpark.

00:55:47.911 --> 00:55:49.871
This has been amazing, Sarah.

00:55:49.871 --> 00:55:55.612
Thank you so much for sharing your story with us and being so real and open and honest.

00:55:55.612 --> 00:55:59.039
What a honor and a privilege.

00:56:00.045 --> 00:56:00.847
Absolutely you guys.

00:56:00.847 --> 00:56:06.010
I just love I mean we could have talked for four and a half hours, but I love getting to chat with y'all and I'm sure we'll hang out soon.

00:56:07.134 --> 00:56:07.775
We'll make it happen.

Sara Baumann Profile Photo

Sara Baumann

Artist / Founder

Sara Baumann is a self-taught Iranian-American mult-media artist, founder, and speaker. She is the creator behind the Women and Weapons brand, where her work has an astounding sales volume north of $17 million. Sara has had the opportunity to showcase her artwork around the globe and boasts esteemed collectors such as Gary Vaynerchuk, Sia, Brie Larson, Timmy Trumpet, Steve Aoki, and Randi Zuckerberg. The world has taken note, leading to sought after collaborations with Mastercard, Coinbase, Instagram, Tinder, Coindesk, and more. In addition to her artistic triumphs, Sara is an eloquent speaker, gracing stages at SXSW, Brilliant Minds, Consensus, and Veecon. Her voice and vision are consistently recognized, igniting conversations about the fusion of art, technology, and the female experience through time. Sara Baumann shines brilliantly, inspiring both collectors to treasure her work and upcoming artists to shatter conventional boundaries.