Erica B. Allaby
CMO by Day, Artist by Night
Lover of creativity, expression, and exploration. I’m Erica Allaby — part-writer, part-yogi, part-CMO, part-artist.
I’ve long been a curator of things: be it experiences, ideas, or trinkets. My first journal dates back to the ripe age of ten, and I’ve hardly put down the pen since. Call me a sentimental storyteller, a curious cat, a certified Big Feeler.
My work is a reflection of the human experience as I feel it – raw, real, and ever-changing. Catch me exploring topics surrounding the art of human flourishing on Substack and IRL through creativity and mindfulness workshops via The Wild Child Workshop.
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April 6, 2026
#069: Erica Allaby-Finding Your Creative Identity by Having the Courage to Go Within
What if creativity doesn’t begin with talent… but with the courage to look inward? In this conversation, Maddox and Dwight sit down with Erica Allaby, someone they’ve shared community with for years… yet realized they had never fully heard her creative story. What unfolds is a deeply human journey. Erica shares how she grew up with a quiet sense of being a lone wolf… connected to people, yet always searching for where she truly belonged. That search eventually brought her to Texas… a spontane...
Guest: Erica B. Allaby